Chaos (Greek χάος, khaos) refers to the formless or void state preceding the creation of the universe or cosmos in the Greek creation myths, more specifically the initial “gap” created by the original separation of heaven and earth.
Although it may seem a rather pretentious sentence, I assume that he is very proud of the platform that the company has managed to create to allow organisations and brands to make sense of their digital ego. Actually, I am starting to be proud myself.
Cosmos, the platform not the Greek myth this time, is an active listening and monitoring tool that manages the multiple relationships an organisation has with the online World (Facebook, Twitter, Youtube, digital press…), either active or passively. Thanks to it, senior managers are capable of following really precisely the digital image of their brand, assessing if the internet strategy is aligned with the corporate strategy.
Do you want to know more about the [internet] Universe? Meet Cosmos (here)!