Author: Francisco Marco-Serrano

The internet perspective

Twenty years ago, Kaplan & Norton designed the Balanced Scorecard (BSc) as a performance management tool. This framework considered the strategy of a company was made up of four different perspectives, which were interlinked: financial, customer, internal, and learning and

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Every organisation should have its strategy well conceived and formalised in a written form. Usually, a top down methodology is suggested such as your values and culture together with the ultimate goal, the Vision, define the Mision of the organisation.

First there was Chaos…

Chaos (Greek χάος, khaos) refers to the formless or void state preceding the creation of the universe or cosmos in the Greek creation myths, more specifically the initial “gap” created by the original separation of heaven and earth. (Wikipedia,  retrieved