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Category: computing

Euroscepticism and Social Media

By Francisco Marco-Serrano Posted on July 21, 2013 Posted in data, internet, social media

During the last months I’ve been monitoring the web looking for hints about the euroscepticist wave that is surrounding our old continent. I have to admit that it has been a hopeless exercise since I am a convinced europeist that …

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The internet perspective

By Francisco Marco-Serrano Posted on January 28, 2013 Posted in Autoritas, CSR, internet

Twenty years ago, Kaplan & Norton designed the Balanced Scorecard (BSc) as a performance management tool. This framework considered the strategy of a company was made up of four different perspectives, which were interlinked: financial, customer, internal, and learning and …

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Thanks for the feedback

By Francisco Marco-Serrano Posted on January 26, 2013 Posted in Autoritas, internet, social media

Every organisation should have its strategy well conceived and formalised in a written form. Usually, a top down methodology is suggested such as your values and culture together with the ultimate goal, the Vision, define the Mision of the organisation. …

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