Category: marketing science

You’re not that Unique; sorry…

  Many times I have to step in colleagues, customers, and alumni conversations to explain why statistical sampling works. First think I use to ask is ‘do you really think Government ask every country inhabitant to find out if s/he

  Keep an eye on our website. At the moment, this is all we can say.  

Why don’t we do what we Want?

“Why don’t…” is the first article I co-authored with Pau Rausell back in 1999 for the FOKUS/ACEI Joint Symposium in Viena (2000). It was an original idea from Pau regarding consumers’ preferences and why they were biased. I explain, why