Category Archives : marketing science

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You’re not that Unique; sorry…

  Many times I have to step in colleagues, customers, and alumni conversations to explain why statistical sampling works. First think I use to ask is ‘do you really think Government ask every country inhabitant to find out if s/he is employed, or looking for a job?’; that’s it my…

DopplERP.com

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Why don’t we do what we Want?

“Why don’t…” is the first article I co-authored with Pau Rausell back in 1999 for the FOKUS/ACEI Joint Symposium in Viena (2000). It was an original idea from Pau regarding consumers’ preferences and why they were biased. I explain, why the hell everybody says YES when s/he is asked if…