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Category: social sciences

You’re not that Unique; sorry…

By Francisco Marco-Serrano Posted on April 2, 2010 Posted in marketing science, preferences, social sciences, statistics

  Many times I have to step in colleagues, customers, and alumni conversations to explain why statistical sampling works. First think I use to ask is ‘do you really think Government ask every country inhabitant to find out if s/he …

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Bullwhip Effect in Education

By Francisco Marco-Serrano Posted on February 2, 2010 Posted in operations management, social sciences

  Very recently we were able to read about how the economic recovery (not in Spain though! ) was amplifying the increase in the inventories all along the value chain: the bullwhip effect. As during the last quarter I’ve been …

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My name is Francisco, does it matter?

By Francisco Marco-Serrano Posted on October 12, 2009 Posted in education, social sciences

  It seems so if we read Freakonomics, by Steven Levitt & Stephen Dubner. When I first read the book, almost three years ago I couldn’t believe someone had messed about with an attribute that follows us from birth to …

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